On this page
- Brainstorm marketing & fundraising campaigns
- Write grant applications & proposals
- Manage & engage donors
- Recruit & train volunteers
Brainstorm marketing & fundraising campaigns
Draft social media & blog posts that drive empathy
Ask Google Workspace with Gemini to write compelling marketing content that raises awareness of your cause and encourages fundraising. Generate drafts for social media or blog posts, email newsletters, ad copy, or website content. Target your audience based on what they care about or where they live. Let AI generate ideas, then modify results to get the right tone.
Setup: | In a Google Doc, use Help me Write
|
Prompt: | "Write a blog post that generates empathy about [your cause] and encourages donations to [your organization]. Target your language at [audience]." Examples of the audience might be "outdoor enthusiasts" or "parent" or "people in your community." |
to write new text.
Create attention-grabbing email campaigns
Google Workspace with Gemini can help you create compelling email campaigns. Write an email requesting a donation from a person who has contributed to your cause in the past. Ask Gemini to suggest attention-grabbing subject lines, personalize the email message, and include an effective call to action.
Setup: | In a Gmail compose window use Help me Write
|
to write a new email.
Prompts: | "Write 3 compelling subject lines for an email requesting donations to help [your cause]." "Write an email requesting a donation from a person who has contributed to your cause in the past. Add a personal touch by mentioning how [something personal about the person] is relevant to [your cause]. Emphasize how to make the donation." Examples of something personal might be something from their public profile, such as their profession, a hobby, or where they live. |
Create visuals that raise awareness
In Slides, Google Workspace with Gemini can create custom images for newsletters or your organization's website that raise awareness about your cause. Also create visually appealing presentations for stakeholder meetings or educational outreach programs.
Setup: | In Google Slides, use Create image
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Prompts: | "Create an image for a newsletter that raises awareness about [the problem your nonprofit is trying to solve]." "Create a conceptual image for a presentation to board members of a nonprofit that shows effective money management. The nonprofit supports [your cause]." |
to generate new artwork.
Plan a fundraising campaign or event
In Sheets, Google Workspace with Gemini can help outline a marketing plan and budget for an upcoming fundraising event. Tell it to include any activities or attractions, such as live music or lunch from a local caterer. Let the AI create a table with placeholder values and information that you can then update.
Setup: | In a blank Google Sheet, use Ask Gemini
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Prompt: | "Create a table outlining a marketing plan and budget for a fundraising campaign for [your cause or event]. Include a 2 month timeline. There will be live music and lunch from a local caterer." |
to build a new table.
Write grant applications & proposals
Google Workspace with Gemini can help with your entire grant-writing process, from researching and drafting to preparing for final submission. Be sure to review Gemini-generated content.
1. Summarize guidelines for grant applications
Google Workspace with Gemini can extract the main eligibility requirements from long or complex funding guidelines, such as from a government agency or charitable organization. Quickly understand the application process and whether your organization is eligible.
Setup: | In a Google Doc, insert and select the guidelines. Then use Help me Write
|
Prompt: | "These eligibility requirements for applying for a grant are long and complicated. Rewrite these guidelines to briefly summarize specific requirements. Use shorter sentences and paragraphs that include bullet points to highlight key points." |
to enter a prompt asking Gemini about the selection.
2. Quickly explore a funder's priorities & focus
The most effective grant proposals target your prospective funder's primary goals and concerns. Google Workspace with Gemini can help extract these priorities from the funder's website or news articles. Save time on research, and get started writing a proposal that will resonate with your funder.
Setup: | In a Google Doc, insert and select the mission statement, a news article, or the "About us" section of the funder's website. Then use Help me Write
|
Prompt: | "You are applying for a grant from [funder name]. Using only the information selected here, summarize the top 3 focus areas of importance to this funder." |
to enter a prompt asking Gemini about the selection.
3. Draft a targeted grant proposal
Based on the funder's priorities, Google Workspace with Gemini can then draft your proposal, using language aligned with the funder's goals and mission. Ask Gemini to include the goals of your project, KPIs, and budget requests. Use Gemini's draft as a starting point to revise as you want.
Setup: | In a Google Doc, insert and select the funder priorities identified in the previous tip. Then use Help me Write
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Prompt: | "Draft a proposal for a grant from [name of funder] to support [your cause]. Include goals, KPIs, and budget requests. Use language that targets the 3 focus areas selected here." |
to enter a prompt asking Gemini about the selection.
4. Edit for grammar, clarity, and consistency
After you complete your proposal, use Proofread to check your writing for spelling and grammar (available with Google Workspace with Gemini). Accept only the suggestions you agree with, and ensure a professionally written application.
- Open a document in Google Docs.
- In the top right, click Proofread this document
. A panel will open on the right side.- To use a suggestion, click Accept suggestion
. - To ignore a suggestion, click Dismiss suggestion
. - To filter suggestions in the side panel, click Filter suggestions and check or uncheck suggestions.
- To use a suggestion, click Accept suggestion
Manage & engage donors
Create a donor database
In Sheets, Google Workspace with Gemini can quickly build you a table for managing donors and tracking their contributions. Gemini can suggest columns and insert placeholder values that you can then update.
Setup: | In a blank Google Sheet, use Ask Gemini
|
Prompt: | "Create a table for tracking financial donors to a nonprofit organization. Include the campaign they donated to." |
to build a new table.
Write donor thank-you notes with a personalized touch
Generate personalized emails or letters to potential donors based on their interests and past interactions with your organization. Reaching out with a personal touch builds stronger relationships and engagement. Be sure to review and update Gemini-generated content before you send it to donors.
Setup: | In a Gmail compose window use Help me Write
|
Prompt: | "Write a thank-you email to a [first-time/long-time] donor for their [amount] donation [on date], on behalf of [context of donation]." Examples of context of donation might be a specific campaign or a dedication to a loved one. |
to write a new email.
Draft newsletters that keep donors engaged
Google Workspace with Gemini can get you started drafting newsletter copy to keep donors engaged with the impact of their contributions. Gemini can provide a structure, suggest compelling language, and include placeholder content that you can easily refine. Use Gemini in Slides or at gemini.google.com to create graphics you can copy into your newsletter.
Setup: | In a Google Doc, use Help me Write
|
Prompt: | "You work for a nonprofit organization. Draft an article for a newsletter providing the results of the [campaign or project] your organization is sponsoring. Tailor language to people who donated to the campaign." |
to write new text.
Recruit & train volunteers
Draft personalized recruitment emails
Engage prospective volunteers by highlighting the specific contributions they can make to your cause. Just tell Google Workspace with Gemini to draft a recruitment email that relates something personal about the prospect to your cause or event. For example, a finance professional could manage your budget, or a software engineer could improve your website.
Setup: | In a Gmail compose window use Help me Write
|
Prompt: | "Draft an email to recruit a volunteer for a fundraising event for [your event or campaign]. The event is hosted by the [your organization] nonprofit organization. Mention the relevance of the event to [something personal about the person]. Highlight the specific contributions they can make to your organization." Examples of something personal about the person might be their profession, their community, or their interest in your cause. |
to write a new email.
Create a volunteer database
In Sheets, Google Workspace with Gemini can quickly create a table to track, monitor, and report on volunteers, all in one place.
Setup: | In a blank Google Sheet, use Ask Gemini
|
Prompt: | "Create a table for tracking people who have volunteered for [name of campaign or event]." |
to build a new table.
Match volunteers to projects
Create summaries from long volunteer applications and resumes to quickly extract a prospect's key skills and interests. This can help you match volunteers to appropriate tasks or programs.
Setup: | In a Google Doc, insert and select the volunteer's application or resume. Then use Help me Write
|
Prompt: | "This person is applying to volunteer for your nonprofit organization. Based only on this information, summarize their specific skills and interests so you can match them to the appropriate task or program." |
to enter a prompt asking Gemini about the selection.
Organize a webinar to train volunteers
In Sheets, Google Workspace with Gemini makes it easy to create agendas for webinars, training sessions, or other events. In just a few words, describe the event and who it's for. Then let Gemini generate ideas for sessions and timelines. Use its suggested agenda as a template for organizing your event.
Setup: | In a blank Google Sheet, use Ask Gemini
|
Prompt: | "Create an agenda for a webinar to train volunteers for [an event or job position] where they will [perform a task]. Include lunch." |
to build a new table.
Create custom artwork for training materials
In Slides, use Google Workspace with Gemini to create professional and engaging artwork for new volunteer training. Ask for any of a variety of styles, such as photography, watercolor, or sketch. You can copy Gemini generated artwork to use in other Google Workspace products like Docs and Gmail.
Setup: | In Google Slides, use Create image
|
Prompt: | "Create a conceptual image about volunteering for a fundraising event for an organization that [does what your organization does]." Select the Sketch style. |
to generate new artwork.
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